Chevrolet is an american vehicle company – a division of General Motors. Chevrolet was funded in 1911 by Louis Chevrolet, brother Arthur Chevrolet and William C. Durant whose aim was to sell more mainstream models than Ford in the following years. Chevrolet is represented as Holden Special Vehicles in Asia Pacific regions. In 2005, Chevrolet starting selling vehicles as GM Daewoo in Europe. Chevrolet’s bowtie emblem is said to have been inspired by a wallpaper pattern seen by Durant in a French hotel room.