The Triumph Motor Company was founded in 1885 in London as a vehicle manufacturing company. The company originally imported bicycles from Europe and selling them in London. The trade name became “Triumph” the following year. In 1889, the company started to produce bicycles in Coventry. Triumph built its first car in 1923. The company was acquired by Leyland Motors in 1960 which become British Leyland in 1968. The Triumph marque was ceased in 1984. The Triumph marque is currently owned by BMW who purchased the Rover Group in 1994.